If one term in the Internet world has become important in recent years, it’s “SEO” (Search Engine Optimization).

An “optimized” website is always more likely to be found, to attract more visitors, and thus bring SMEs, etc. more customers. In other words, SEO (used on your website) = more enquiries, more sales.

At the same time, there’s still a lot of fog hanging around the term: it is a matter of a few tricks? A matter of putting your website in the right place? Companies that have specialized in SEO in recent years have been reluctant to put all their cards on the table.

Well, let us help get one misunderstanding smartly out of the way: there’s no quick way to get good scores (in Google, etc.). Stay away from obscure companies that promise to put you in 1st place in a double-quick time. The real answer comes down to careful (and very patient) use of a few basic “rules of play”.

Professional help by “ethical” SEO companies to optimise your site will, of course, always represent added value, but there are a few things you can do yourself in the meantime:

– Make sure your website is constructed by a “professional builder” – someone who knows what they’re doing from step 1 so your site can be searched and indexed (by your key words and content) quickly and easily by search engines

– Have a couple of links to your (new) site and try to increase this number steadily (but not too fast). Use “trustworthy, known” websites for this (local community, suppliers, customers, etc.). Never pay for “bulk purchases” of links!

If you apply these two rules and have the necessary patience (Google likes websites that demonstrate their “soundness” over the long haul), you can count on your site getting better and better scores in the search results. Good luck!

Frank Lason

LASON MEDIA DESIGN

Partner of Vevida

http://www.lason.be