Frequently Asked Questions

What are new extensions?

The web will be getting around 600 new extensions (gTLDs or generic top-level domains) over the next few years. This will give us websites ending in .app, .auto, .food, .website and .vlaanderen, to name but a few. There will be millions of possibilities among the new, catchy and just plain ideal choices. Imagine a bike shop registering a .bike domain for itself – it’s pretty clear what you’re about!

When will the new extensions be available?

It’s tricky to predict. The new extensions will be introduced in phases, with some available now and others arriving throughout 2014 and 2015. We recommend that you revisit our extension pages regularly and follow our frequent updates on social media.

Can I register any new extension?

You can register practically any of them, yes, but there are a few exceptions. Companies such as Google, Nike and Philips own the exclusive rights to their own brand names, so these are reserved for obvious reasons. You can visit our pre-registration page to find out which extensions will be available, both now and in the future.

How much does it cost to pre-register?

Pre-registering a new domain extension is absolutely free – we’ll happily sort that out for you. You would only pay once we come to actually register your domain name, following your go-ahead. Unfortunately we can’t say exactly how much it will cost right now as it depends on the amount the registry ends up charging us for that particular extension. Most of the time, the final price isn’t announced until right before the initial introduction. Naturally we’ll keep you in the loop if you pre-register with us. You don’t have to finally confirm your registration until after the pricing is made public.

What is the sunrise period?

The sunrise is the period leading up to public availability (the land rush). It lasts a minimum of thirty days and is intended for brands registered with the Trademark Clearinghouse. Their owners are entitled to register their domain names first in order to protect their brand, though they may choose to skip this stage for a number of reasons including the high cost to do so.

What is the land rush?

The land rush is the period following the sunrise, in which an extension is made more widely available. If you’re desperate for a domain name with a particular extension, you can pay extra during the land rush to get your foot in the door first. Pricing can skyrocket over this period too, as resellers of popular extensions rush to rake in as much as they can. Having paid $185,000 for the reseller rights, their selling prices can easily reach tens of thousands of euros.

Resellers will often divide the period up into phases, with price hikes between each one. Quick decisions can lead to higher costs compared to those who were willing to wait, though on the other hand you could lose the extension you had your eye on. Starting prices can range beyond €10,000.

What is general availability?

From this point, anyone can register a domain name with the new extension, at a fixed price and on a ‘first come, first served’ basis. If you try to register a domain name belonging to an existing brand, you will be informed of this. If you persist in the enquiry, the brand owner will be alerted and they may contact you to discuss a potential breach of their ownership rights.

What is the Trademark Clearinghouse?

The Trademark Clearinghouse (TMCH) is a database of validated and registered brand names. Registration with the TMCH is the first step towards protecting your name or brand online. It’s also a prerequisite of sunrise sales for new extensions and you can receive an alert if others attempt to register your domain name with a new extension. That’s a comforting thought considering how many new ones are on their way.

What is ICANN?

ICANN is the organisation that assigns new domain names. Individuals and businesses have been submitting requests to ICANN for new extensions for the past few years at a cost of $185,000 each. The caveat is that their request may not be accepted and they would lose their money. Google and Amazon, for example, have requested a good few dozen extensions for their own purposes. Philips has requested a .philips extension as well.